| lign="center"> | | | | And as I mentioned earlier, Facebook has viral potential. |
| You may have a Personal Facebook Profile and even | | | | Posts that show up on the wall of your Official Page |
| belong to a few Facebook Groups, but do you have a | | | | will appear in the News Feed of all your fans' personal |
| Facebook Fan Page for your business? If not, | | | | profile pages. This is important because on average, |
| youâre missing out on a beneficial marketing | | | | each person on Facebook has 130 friends-which |
| tool. Today I want to share with you a great way to | | | | means 130 more people X the number of fans can |
| use Facebook for business: by creating an Official | | | | view your content. |
| Facebook Page, also known as a Fan Page. | | | | Groups are also prevalent on Facebook, just keep in |
| But before I divulge the details about Facebook Pages, | | | | mind that Groups arenât indexed by the |
| including how and why you should set one up, you | | | | search engines and arenât public. If you want |
| may be asking yourself if adding Facebook to your | | | | to set up a Group, I recommend you first create an |
| marketing strategy is even worth it⦠| | | | Offical Page for your business, and then set up a |
| Should I really pay attention to Facebook? Yes! | | | | Group as a subpart of your Page. |
| Absolutely yes! Here are some important facts about | | | | Tips for Setting Up Your Official Facebook Page. |
| Facebook that clearly indicate its importance and | | | | Establishing a Facebook Page for your business is |
| potential impact on your small business: | | | | simple! Click on "Create a Page" at the bottom of |
| - Facebook has over 400 million active users, half of | | | | Facebook's homepage. Next, you'll either sign into your |
| which log on each day, and spend approximately 55 | | | | Facebook account or create a new one. |
| minutes on the site. | | | | When setting up your Fan Page, keep in mind these |
| - An average Facebook user is connected to 60 | | | | success tips: |
| different things (e.g., pages, groups, events) and has | | | | - Don't publish until you're ready-work on designing it |
| approximately 130 friends-this fact alone means your | | | | before you go "live." |
| business can get big time viral exposure. | | | | - Suggest it to friends in your target market (versus |
| - Users share over 25 billion items of interest each and | | | | suggesting it to ALL of your friends). |
| every month (e.g., things like websites, videos, news | | | | - Make it keyword rich â SEO rules apply. |
| stories, blogs, etc.) | | | | - Interact and engage; start discussions, ask questions, |
| - Women over 55 years old are the fastest growing | | | | get to know your fans. |
| group of users and the average user is 35. | | | | - Give fans something specialâan incentive to |
| These facts and demographics indicate your business | | | | become a fan. Maybe this is a coupon code, special |
| belongs on Facebook. A fantastic way to get started | | | | discount, free gift, etc. |
| is by setting up an Official Facebook Page. | | | | - Add in applications that let you connect your blog and |
| The Significance of Creating a Facebook Page. The | | | | Twitter feed (I use Involver on one of my Fan Pages). |
| most significant difference between a personal profile, | | | | - Share relevant content on a regular |
| group, and page is that the only one viewable to the | | | | basisâeven content thatâs not your |
| public and indexed by search engines is a page. This | | | | own. |
| means itâs yet another opportunity for you | | | | - Don't forget to build your list! Add an opt-in box for a |
| and your business to rank highly by people looking for | | | | free gift directly to your Facebook Page with an |
| you, your product, or your serviceâit has SEO | | | | application like Static FBML, which lets you add custom |
| value. Additionally, people don't have to sign up with | | | | HTML to any of your pages. |
| Facebook to see your page-the barrier to entry is | | | | Creating a Facebook Page is just one way to utilize |
| eliminated because it's public content. | | | | Facebook for your business. Looking for other ideas |
| Even though Facebook places limits of one personal | | | | and training on how to monetize Facebook? In a |
| profile per person with a limited number of friends | | | | complimentary 76-minute webinar on Facebook |
| (5,000), you are able to garner an unlimited fan base | | | | Monetization youâll learn 8 specific action |
| by designing multiple official pages. An additional benefit | | | | steps and marketing tactics you can implement |
| is the ability to send a message to all of your fans at | | | | immediately to begin monetizing Facebook in as little as |
| once when you have a Facebook Page (versus a | | | | 15-20 minutes a day. This was a MAXED-OUT |
| few people at once on your personal profile). When | | | | webinar and now it is part of a training archive in a |
| you send out your message you can even target a | | | | paid membership site, but Ashley Acker, Ph.D. is giving |
| highly specific niche of customers, which can be really | | | | you instant access for free! Click here to access the |
| powerful (e.g., fans in a certain state or city, fans of a | | | | webinar and create your Facebook Monetization |
| certain age, or just your female or just your male | | | | Blueprint. |
| fans). | | | | |