Disruptive Technologies

#ffffff;" />worry. However, the biggest web buzz these days is
Staunch critics of this defining evolution of technologiesVoice over Internet Protocol (VoIP). Israeli Vocaltec
might still find neither Napster nor the VoIP epitomic ofoffered the first Internet Phone product 11 years ago.
disruptive technologies after reading my Part 2 onNow, Skype, Vonage and Google Talk are ferociously
Disruptive Technologies. That is logical, as whatpromoting the business.
Napster replaced is truly debatable, and the VoIPVoice data packets empower communication
technologies have yet to take over traditionalefficiency, as bandwidth lines are not entirely used up
telephony.by ongoing conversations. Reserved bandwidth and
Perhaps I should delve deeper into the Napster impactimproved sound quality are making VoIP an effective
and the upcoming VoIP challenge to further prove myalternative to traditional telephony: connection lines are
point, that they are indeed disruptive technologies.constantly being wired all over the world, and voice
Peer-2-Peer is not too new (except the term itself):changer software products promise to bring
the first P2P applications, USENET and FidoNet, hadcustomers clearer nick-voices of their own preference.
already been developed in the 1980s. However,Standard telephone networks, especially mass-market
Napster was the first popular P2P music sharinglong-distance services, are already feeling the heat of
program. Its 1999 debut launch was so welcomed,the competition, as many VoIP companies are offering
mostly by college students and amateur artistes, thatunlimited calls to anywhere in the world for a very
the commercial music industry was sent reeling. Let usaffordable monthly subscription fee.
not further discuss the questions of legality, privacyHowever, placing phone calls alone does not justify a
and copyrights that almost invariantly engulf the topicglobal switch-over to VoIP. The technology needs to
of Napster but, instead, what was disrupted.promote a more diverse utility. Fortunately, VoIP can
Napster essentially embodies the revolutionizingdo just that; it boasts more potential than just the cost
file-swapping P2P technology that has since beenadvantage over traditional telephony. Corporate use of
evolving, with the like of KaZaa, LimeWire or eMule. ItVoIP is increasing, with IBM and General Motors
is said to have heralded a new age of digital bits (notapplying VoIP networks to facilitate their discussions.
only music but everything electronically encrypted)The US Navy also uses Tenor VoIP for secure
circulation on the Net, from the central server methodship-to-shore communications. In addition, one other
to a peer network of individual computers all acrossimportant potential of VoIP is said to be site
the globe. Indeed, as powerful networked computersinterconnection: university campuses could be
and inexpensive bandwidth become available,interconnected at little costs for effective exchange of
peer-to-peer computing is transforming the wayworkshop materials and students’ project
information is exchanged, stored and valued. It isworks.
winning the battle against subscription services (aDespite many theses, VoIP has not achieved major
move by computer giants to take on P2P technology).market share compared to the long-standing PSTNs
Too bad for the latter that P2P is cheap, or even free,(Public Switched Telephone Networks). But it could in
and by far tough to beat.the near future. In view of the many potential uses of
With P2P comes sheer creativity that sustains theVoIP, that does not seem a wild bet. A spokesperson
force: the music editor software industry. It is fair tofrom Verizon would agree with me, as he gleefully
say that music editors are somewhatcalled VoIP a “disruptive technology”
underappreciated in the rise of P2P networks. Allowand touted it as a selling point for DSL lines.
me to re-emphasize the point that the majority ofYes, VoIP and Napster-inspired P2P technology face
Napster fans were college students and amateurchallenges of their own on their way to successfully
artistes. Both make convenient use of music editordisplace market giants. VoIP needs to develop the
softwares developed by Audio4Fun, Sony or Adobeomnipresent effect to make it the equivalent of mobile
to facilitate their P2P experience: the former couldphones, while P2P networks has yet to address the
avoid copyrights violation, while the latter perfect theirstandard of exchange sources. Furthermore, both are
works before publishing. Yet, despite considerableconcerned with the issues of security and quality of
contribution to the growth of Napster, music editors areservice. Music editors and voice changers could only
not anywhere near the discussion of P2P technologies.mitigate parts, and not all, of these problems. And as
Though modern file-sharing arrangements allowsoon as there is a significant viral outbreak, VoIP and
transfers of original copies and all other types ofP2P will go down.
electronic documents, music editors and the likeNevertheless, as long as P2P remains online, and free,
together with broadband connection have helpedit may be difficult for Universal or Sony BMG to find
effect a shift from the central-server file transfers tonew customers. And VoIP holds the prospect of
peer-oriented file sharing.cheap communication for an increasingly connected
P2P not only impacts the music entertainment; theworld.
movie and publishing industries are next in queue to