| There was a recent research study at the University | | | | example might be Apple Computers. |
| of Kent in the UK which indicated "Cheaper Fashion | | | | One might say that since Laptop Computers have |
| Causes Faster Fashion Change," and this study was | | | | improved and become stable platforms and more |
| mentioned in a recent "Futurist Magazine" by the World | | | | reliable, they've hit their peak, and thus, there is no |
| Future Foundation. Okay, now then let's take this | | | | money in making new laptops, because the old ones |
| theme and ask a much better question, shall we? | | | | last 3-times as long, and there is no need to buy a |
| "Does Planned Obsolescence Increase Speed of | | | | new one. Whereas, if they go out, or fail, break, or stop |
| Innovation in Society and Civilization?" Well, what is the | | | | working, then the owner has to buy a new one, thus |
| answer to this - yes or no? And if the answer is yes, | | | | more sales and more profit potential for the sector, |
| then why, and if the answer is no, then let's hear it. | | | | which means more capital flows to provide those |
| Okay so, maybe you are in the old YES camp. Okay | | | | goods. |
| fine, it is true that when something fails it must be | | | | Perhaps, this is what GM, Chrysler, and Ford |
| replaced with something that works better, or the | | | | determined when trying to make cars cheaper and |
| latest new thing. Yes, this means additional sales of | | | | maximize profits? It backfired didn't it. So, is there a |
| that item. But planned obsolescence also causes | | | | happy medium? Some planned obsolescence and yet |
| consumers and buyers to lose confidence in the | | | | not much, which proves to be the best metric, and if |
| products of that industry. | | | | so, what is that formula, and is it different depending on |
| If your answer is NO, then you could argue that if | | | | the industry? And will playing with that figure increase |
| buyers like the sector, they will want the latest new | | | | or decrease the speed of innovation? If you have any |
| thing, and consumers and buyers will be confident in | | | | thoughts on this reality, or have considered any of this |
| the products they buy in that sector, thus, there will be | | | | yourself, boy we'd sure like to hear about it. Please |
| more upside, and therefore more folks capital flows to | | | | consider all this, it's an important issue indeed. |
| the sector or industry for the next new thing. A good | | | | |