| The real life blood of any business is their marketing | | | | type of client do you want to attract? By knowing this |
| strategy, marketing attracts new leads and clients to | | | | it will help narrow down specific keywords to target. |
| you and a well executed proven marketing strategy | | | | The internet is huge and the path to success is to be |
| can often determine success or failure in business. | | | | precise, the more specific you can be the better your |
| The internet is a great medium to market your | | | | results will be. Once you have worked out what |
| business and it doesn't matter whether you are an | | | | keywords you are going to target you then want to |
| attorney, auto mechanic, or a hair stylist research | | | | create some short video 3 to 5 minutes is a good |
| shows that more and more consumers are heading to | | | | length. |
| the internet to search for information about products | | | | A good idea for the videos is to answer the top 10 |
| and services before they make a purchase. | | | | most asked questions your clients ask, and then |
| One of the easiest and most powerful ways to | | | | answer the top 10 questions that they should be |
| generate more leads and convert them into paying | | | | asking. This will give you 20 plus videos which you can |
| clients is to use video to capture the attention of your | | | | then distribute across the internet directing the people |
| market. The reason video is so powerful is that it | | | | watching then over to your website. |
| allows consumers to know you, like you and then build | | | | Now when they get to your website you want to |
| trust in you very quickly and people will buy a lot more | | | | have a way of capturing their name and email so you |
| from someone they know, like and trust. | | | | can follow up with them with and build a relationship so |
| So if you are an attorney how would you use video to | | | | when they are ready to make a purchase you are the |
| market your business online? | | | | first one they find and think about. This strategy is |
| The first thing you need to determine is what aspect | | | | proven across many markets with hundreds of |
| of your practice do you want to focus on first? What | | | | businesses. |