| SEO software does what exactly? | | | | take then too much effort to out-play you again. |
| SEO software frequently starts from the following | | | | Therefor do the job good once and for all: thrive to be |
| assumption: | | | | number 1 in Google and then fine-tune if needed for |
| - look at the page that ranks number 1 in Google, | | | | MSN or Yahoo. |
| - do exactly the same + a bit better, | | | | Why do you do SEO in the first place? |
| - and you will be number 1 | | | | SEO is 1 of the ways to get more traffic to your web |
| SEO software will then examine "all" the SEO | | | | site. But there is more in getting a lot of traffic to your |
| parameters that it finds out about the number 1 site in | | | | site, than "blindly ranking 1 in Google": |
| Google. Then this SE software will automate the | | | | --- Always make sure you rank number 1 for a word a |
| process in mimicking this for your site. | | | | lot of people are looking for! --- |
| SEO is more than a software-approach! | | | | If you buy any SEO software or out-source your SEO |
| SEO is the art of ranking number 1 in any search | | | | to the SEO specialists: always check their SEO |
| engine for any keyword. | | | | examples: |
| Spiders rank a web site number one because spiders | | | | - are they ranking number 1 |
| "think" that this site deserves to be number one. Of | | | | - are the keywords they rank for popular search |
| course the spider cannot think: there needs to be a | | | | keywords (bigger than 10.000 searches a month in the |
| programmer who programs the spider to find out | | | | Keyword Selector Tool from Yahoo's |
| which site is best. | | | | search-marketing is considered not too low) |
| Now if you are smart enough to feed the spider | | | | - how long did it take them to be number 1 |
| exactly what the programmer thinks is important, you | | | | - how big is the competition for the keyword-phrase |
| will have the knowledge to rank number 1. | | | | (smaller or bigger than 5 million? As a general rule : |
| This is exactly what SEO software does: it claims to | | | | above 5 million keyword-phrase results in Google, |
| know and tackle "all" the parameters that make a web | | | | things become though) |
| site ranking number 1. | | | | - how big is the competition for the quoted |
| Pitfalls of a software-approach to SEO | | | | "keyword-phrase" (smaller or bigger than 33.000? As a |
| Suppose you find all the parameters needed to rank a | | | | general rule : above 33.000 quoted "keyword-phrase" |
| web site number 1. You manage to get all this | | | | results in Google, things become though) |
| parameters onto your site and you even manage to | | | | If for all these items the SEO software or SEO |
| be rank number 1. | | | | specialist can answer YES, then you can start taking |
| Now if your site is really deserving to be ranked | | | | them very seriously! |
| number 1, all is fine. But if surfers start complaining that | | | | Try it out for each example web site any SEO |
| you are not, the search engine will be blamed! | | | | software claims to have ranked number 1 for a certain |
| It won't take long until Google finds out that "somebody | | | | keyword-phrase. And of course, always start with |
| broke the code" of the spiders. The spiders will be | | | | checking if they are ranking number 1 in the first place! |
| updated to give quality results to the visitors! | | | | If they are not, then you are going to buy SEO |
| This means you need to get an upgrade of your SEO | | | | software that doesn't do the job! Ranking number 2 is |
| software approach... : you are running after the facts in | | | | ALMOST number 1, and even worse, ranking number |
| stead of above the facts. | | | | 9 is nowhere near to ranking number 1. |
| How to be ranked number 1? | | | | SEO software web sites |
| You rank number 1 because you deserve it. | | | | Whenever you are interested in something to buy on |
| In spider logic this still means: | | | | the Internet, check out the overall web site of the |
| - your page talks about the keyword you are | | | | product you want to buy! |
| optimizing for | | | | Some SEO software web sites are 1 page web sites: |
| - you page has lots of incoming links about the | | | | just 1 page with the product, no links, no extra pages... |
| keyword you are optimizing for. | | | | Again back to basics. What was the first idea to set |
| This is what ranking number 1 should be about. | | | | up the Internet? To give people information, lots of |
| But my SEO software is really up to date, or is it not? | | | | information. |
| Your software can only be up to date AFTER the | | | | And we are talking about a "NET" in Inter"NET": "net" |
| spiders' software is updated. Unless you write the | | | | means links here, links there, links everywhere... (that's |
| spiders yourself, you will always be a bit later. | | | | why links are so important in SEO) |
| You cannot know all the parameters the spider takes | | | | If you don't see lots of links nor lots of content on a |
| into account, unless again you are writing the spider | | | | web site about SEO, then the SEO web site is not |
| software yourself. | | | | serious about its own subject: SEO! |
| Some of the parameters you cannot influence: age of | | | | Back to Basics: web-traffic |
| the web site is one of them. Suppose the spider needs | | | | Your purpose is getting as much people to your site |
| to choose between 2 websites: the oldest one and | | | | as possible, isn't it? |
| the SEO mimic: which one to choose? The oldest one | | | | SEO software has the purpose of ranking 1 in Google. |
| would be the easiest bet, and you cannot change the | | | | Now it is very easy to rank 1 in Google for the |
| age of your web site can you? | | | | keyword-phrase "jhdkghgkbdcds",but who is looking |
| A close look at SEO software | | | | for "jhdkghgkbdcds"??? Nobody! |
| SEO software advertisements could say that you can | | | | So if nobody looks for "jhdkghgkbdcds", then why |
| get a top 5 Google Ranking in under 30 Days... If that is | | | | bother to rank number 1 with it? |
| true, then check out to see: | | | | What is a nice number when it comes to "popular |
| - is the web site of this SEO software ranking number | | | | keyword searches"? If you use the Overture |
| 1 in Google for SEO or SEO software? | | | | Keyword tool, anything above 10.000 searches a |
| - are the example web sites the SEO software | | | | month means quite popular, but: also know that above |
| mentions to be ranked number 1, really number 1: | | | | 10.000 "the big boys' are competingwith you, below |
| number 1 in Google that is? | | | | 1.000 you have the field for yourself. So a good SEO |
| It's very easy to type in the keyword phrase of the | | | | advice is work yourself from the bottom up: start with |
| SEO software example web site and see if they are | | | | keywords that are not so popular, and once you are |
| number 1 or not. | | | | ranked high for those, then tackle the next more |
| And don't be fooled by SEO software that gives | | | | popular keyword on the list. |
| numerous examples of number 1 rankings in MSN or | | | | SEO software Conclusion |
| Yahoo: if you want to have a long lasting number 1 | | | | SEO is the art to feed the spiders what they like. |
| ranking in any of the search engines, you better start | | | | SEO software is running after the spiders trying to |
| having a number 1 ranking in Google. | | | | catch their attention. |
| I didn't say that it is a guarantee to rank number 1 in | | | | Always check the numbers and the facts about any |
| Yahoo and MSN once you rank number 1 in Google, | | | | SEO software and (this) SEO article! |
| but you will surely be high up there as well. On the | | | | Then make a decision yourself. If you see that the |
| other hand, a number 1 ranking in MSN can mean that | | | | SEO software |
| you are no where to be found in Yahoo nor Google. | | | | - is ranking well for it's own product |
| So you say: well, then I just try to rank number 1 in | | | | - is ranking web sites for popular keyword well,only |
| MSN since it seems to be easier. Well, it is easier, but | | | | then you can consider buying it. |
| then it is easier for your competition as well, so it won't | | | | |