Speed Affects Google Ranking

In April, 2010, Google announced that speed would beare:
a factor in ranking websites, and I don't mean the1) Bloated and uncompressed images
speed at which people hit the back button, although2) Lack of http compression
that affects your ranking, too. I mean the speed at3) External files drawn from another site (yay, social
which your website loads. But don't be too quick tomedia feeds)
blame your webhost.4) Excessive plugins
Server speed may be the issue if you have one of5) Multiple style sheets
those $39 for the whole year hosting accounts on aIf you're not sure how fast your site loads, hurry
server shared by thousands of sites. And it's probablystraight over to tools.pingdom.com, type in your
not a bad idea to test your server speed and uptime.website URL and click the "Test Now" button. Then
Because if your webhost has uptime issues, whenwait. When the screen loads, you'll see a long list of all
they're down for the count, you're out of business.the items that load on your site, along with the file size
But when it comes to loadtime for SEO purposes,for each. Then scroll to the bottom of the page to see
more often than not, the website itself is the problem.a whole list of all the files that need to load in order to
The average bear often doesn't realize how manydisplay your site.
files have to load to display an entire website.Take a good look at the load time. If it's not 10
How many images are you loading, including yourseconds or less, you maybe want to fix that. Or ask
header and navigation graphics? Are your imagesme for a quote to speed up your site. Or learn how.
compressed or bloated? Do you also load scripts,Or what ever. But do something to fix it.
plugins, xml, rss feeds and external files? Are youWhile you're at it, you might want to go to the main
pulling in slow loading feeds from your social mediapage (pingdom.com) and use the free trial to test your
sites? How big is your HTML file itself? And is that allhostserver. Because a slow site on a slow server is
Greek? See, there is a use for SEO geeks like me.never going to get you on page one of Google.
The files most often responsible for slow loading time