| In business the most important asset you have (after | | | | carry data packets back and forth between either |
| of course your staff) are your clients. It does not | | | | VoIP Phones or Headsets, even PC to PC and is |
| matter what your industry is, all business models rely | | | | revolutionizing the way in which we communicate. We |
| upon the financial contributions of 3rd parties, as | | | | now can make calls across the globe for no charge. |
| payment for goods or services in some way. | | | | This new protocol allows voice communications utlilize |
| Business models, designed to increase the flow of | | | | an internet connection for our phone calls. |
| cash, accentuate the fact that communication is vital to | | | | New improvements in IP Telephony have also allowed |
| strategy. This has always been thus; thousands of | | | | you to enter the realms of the PSTN ( this is the |
| years ago merchants relied upon word of mouth, now | | | | traditional voice network and includes both mobile and |
| the media is saturated with myriads of routes to | | | | landline networks ) so that you can make a VoIP |
| market and ways in which you can get your product in | | | | telephone call and have it routed via your ISP / Internet |
| the consciousness or basket of the customer. | | | | Connection to the PSTN, in effect calling a normal |
| Perhaps the most important way in which this is | | | | telephone number from your PC/ VoIP Telephone at a |
| manifest is through the way in which you communicate | | | | much lower cost than had it been directly routed via |
| directly with your clients. It is imperative that one keeps | | | | the PSTN. |
| clients informed to what you have to offer them and | | | | There is a large range of VoIP phones available online, |
| what is the status of their dealings with you. | | | | from SIP Conference Phones to VoIP Headsets which |
| There are many ways in which to reach your target | | | | can be connected to PC, LAN ( Local Area Network ) |
| audience; word of mouth still plays a major role, but | | | | or SIP capable Telephone. There is a host of |
| now we have a new environment which delivers | | | | information at a new website specializing in VoIP |
| advertising via the internet, radio, television and printed | | | | solutions and : IP System Phones and IP PBX |
| media. | | | | Equipment. |
| The internet is unique in that it has a reach in to almost | | | | High bandwidths have made clear voice |
| every home in the country and allows a rapid two | | | | communications possible over IP and IP |
| way communications between business and | | | | communications now present a viable, economical and |
| consumer. Now the internet is being used as a carrier, | | | | energy efficient alternative to traditional voice |
| not just of text images and video but voice. | | | | communications. |
| This Voice over Internet Protocol (VoIP) is used to | | | | |