| A good internal linking strategy is an important part of | | | | to each other, then each has 0.15, making a total of |
| web page SEO for professional business | | | | 0.45 for the site, so you are losing 3 - 0.45 = 2.55 PR |
| development. The reason for that is that in order to | | | | by not linking the pages of your site. Link then all to |
| develop a business, a professional such as an | | | | each other then you get: |
| attorney, physician or accountant must have a | | | | Page A: 0.15 + 0.85*1 = 1.0 and that applies to all the |
| functional website with well-constructed links that | | | | pages. Each has one link from a page with PR 1, so |
| offers the maximum possible exposure of each page | | | | the total PR for each page is 0.85*1 plus 0.15 = 1.0. |
| to online visitors. | | | | So now we are using the total PR for the site, which |
| There was a time when this was not so, but with the | | | | explains why linking is essential to maximize your use |
| explosion of the internet and inexpensive broadband | | | | of the PR that Google gives your site initially. Each |
| becoming increasingly more available, an increasing | | | | page does not start with 1.0 - they have to link to |
| number of people reach for their laptop when | | | | share the PR of the linked page. |
| considering using your professional services, and if you | | | | An added complication is that the result is iterative, |
| site does not appear at least within the first two pages | | | | because now that each page's PR has changed, the |
| of the search results then you have had it. Yellow | | | | calculation has to be carried out again. In the above |
| pages are old hat and people no longer walk the | | | | case, with all pages linked to each other, the result |
| streets searching out your offices. | | | | stays at 1.0, no matter how many times you carry out |
| In order to develop your business you have to get | | | | the calculation. |
| known, and, while it is not easy to get your web pages | | | | Now link all pages to A and A to B and C, so that B |
| listed within the top 20 on Google (preferably the top | | | | and C are not linked to each other. After 100 iterations |
| 10), once you have achieved that then you have | | | | you end up with: A: 1.46 and B and C with 0.77 each - |
| potentially the whole world standing on your doorstep | | | | again a total of 3.0, but with A having the most. |
| knocking to get in. | | | | You can play around with various internal linking |
| Professional business development for you will involve | | | | strategy options, including with new pages (add 1.0 to |
| developing each of your web pages using web page | | | | the total available for each new page) and you will see |
| SEO of a sufficiently high standard to achieve that, | | | | how you can organize your linking to offer one page |
| and among the more advanced methods that you | | | | as much of the PR as possible, or to split it between 2 |
| must take on board are your linking strategies, one of | | | | or 3 pages, with least to your less important pages. |
| which is your internal linking strategy. | | | | The more pages in your site the more PR you give to |
| Internal Google PageRank | | | | your home page, for example, by organizing your links. |
| Google PageRank (PR) is Google's way of measuring | | | | This also shows how you can split some long pages |
| the popularity of your web pages, and is a significant | | | | into two or even three pages to maximize even |
| factor in the algorithm that determines where your | | | | further the PR of your home page. Link one page to |
| page is listed. Each link to your page provides PR | | | | every other page, and then them back to that one, |
| points from the page linking to yours, based on the PR | | | | and that one page will have the maximum PR. The |
| of that page and the number of other links leaving it. | | | | greater the PR of any page, the higher it is likely to be |
| Although not quite the other pages PR divided by the | | | | listed. |
| number of other links, it is approximately that (0.15 + | | | | Your internal linking strategy is an important factor in |
| 0.85xPR/no of other links leaving that page). | | | | your web page SEO, and can be used to achieve as |
| These pages can be linking to your target page either | | | | a high a PR as possible for individual pages of your |
| from other websites or internal from your own, and it is | | | | choosing. Professional business development is very |
| the latter we are discussing here. The total PageRank | | | | important for your long term future, and you can |
| of a site is 1*the number of pages on the site, so a 10 | | | | arrange the links on your website to help provide your |
| page site has a total PR of 10 and 100 page site a | | | | home page, or any other page you prefer, with a |
| total PR of 100. That is a fact confirmed by Google. | | | | sound listing that will develop your business and provide |
| If a page has no links then its PR is 0.15 (since 0.85*0 is | | | | you with a strong customer base. |
| zero). If you have three pages on your site, none linked | | | | |