Why Test Broadband Speeds?

Nowadays there is a proliferation of broadband speedIn the past ISP's could bully consumers into staying with
tests on the internet. These have arisen in response tothem by charging them for changing providers and by
the growing difference between the speedscreating delays that left consumers without a
advertised by Internet Service Providers (ISP's) andbroadband connection for weeks, a situation that
the speeds actually received by consumers. More andforces a lot of people to reluctantly remain with a
more customers are finding that their speeds are farprovider they were unhappy with. Under OFCOM's
lower than what they are paying for and research bynew regulations, ISP's can no longer charge for
in 2007 showed that 44% of 43,000 customers wereswitching to new providers. They must also ensure
receiving only a pitiful HALF of the advertised speedsthat the Migration Authorisation Code (MAC), the code
for their internet connections. This massive differencewhich is given to customers to give to their new
between advertised and received speeds has finallyproviders, is passed on within five days of the request.
caught the attention of communication regulatorIn the past ISP's would wait weeks before giving these
OFCOM.codes to customers, in order to deter them from
OFCOM has warned ISP's that they must be morechanging. Now under the new regulations consumers
transparent about the actual speeds consumers areare protected from this practice.
receiving and there are calls from consumer panels toThese changes are part of what will be a continuing
make ISP's contact customers within a fortnight ofdevelopment of adequate regulatory standards that
joining to inform them of their exact actual top speeds.are needed for the booming broadband industry. As it
OFCOM has also introduced, since Valentine's Day thisbecomes more integral to daily life, and bandwidth
year, important regulatory changes that givebecomes more valuable, we will need to ensure that
consumers freedom to switch ISP's if they are notconsumer rights are protected.
happy with the service and speeds.